New Homes Sales Jobs
On-site sales careers with UK housebuilders and developers — strong commission and clear progression.
Key New Homes Sales Capabilities
The skills and strengths employers look for in this field.
On-site selling & show home presentation
Hosting prospective buyers in the marketing suite and show homes, demonstrating specifications, finishes and plot benefits, and maintaining an immaculate sales environment.
Off-plan sales
Selling homes before completion using plans, CGIs and material boards, helping buyers visualise an unbuilt property and commit to a reservation early in the build programme.
Sales progression
Managing reservations through mortgage offer, exchange of contracts and legal completion, liaising with solicitors, IFAs and the construction team to hit completion deadlines.
Buyer qualification & negotiation
Assessing affordability and chain position, presenting incentives, and negotiating within developer guidelines to maximise sale value and pace.
Incentive & scheme knowledge
Advising on part-exchange, assisted move, Deposit Unlock and shared ownership routes, and explaining how each affects the buyer's purchase.
Compliance & consumer protection
Working within the New Homes Quality Code / Consumer Code for Home Builders, anti-money-laundering rules and material information requirements.
CRM & reporting
Recording enquiries, traffic and reservations accurately, and reporting site performance, conversion and footfall to sales management.
Customer care & handover
Delivering a high standard of customer satisfaction through to key handover, supporting the developer's star rating and referrals.
New Homes Sales Market Overview
New homes sales is a distinct branch of UK property sales focused on selling new-build property directly for housebuilders and developers, rather than reselling existing homes through an estate agency. Roles are typically site-based within a show home or marketing suite, where advisors manage the buyer journey from first enquiry through reservation, exchange and legal completion, often including off-plan sales months before a plot is finished.
Pay is structured around a modest secure basic salary topped up by commission, which is usually paid either as a percentage of sale value (commonly around 0.5%–1.5%) or as a fixed plot rate per unit sold. Many employers also include a team commission element tied to overall site performance, so earnings reflect both individual results and the success of the development. On-target earnings (OTE) of £45,000–£60,000 are common for experienced advisors, with top performers on busy sites earning more.
Demand is supported by the UK's sustained housebuilding pipeline and government focus on new housing supply, including affordable routes such as shared ownership. Most roles require a full UK driving licence and weekend working, as show homes are open when buyers can visit; new homes sales experience or an estate agency background is frequently a hard requirement. Employers range from national '5-star' housebuilders to regional developers, build-to-rent operators and housing associations.
New Homes Sales Salary Guide
Indicative ranges — actual pay varies by location, experience and employer.
Indicative UK ranges for 2025. Basic salaries are typically lower than OTE because commission (a sale-value percentage or plot rate) and bonuses form a large part of total pay. London and the South East sit at the higher end; mileage and car allowances are common. Figures vary by employer, site sales volume and region.
Live market data (40 roles with salary on the board)
New Homes Sales Job Roles
Common job titles and roles for New Homes Sales professionals.
Professional Bodies & Qualifications
Full UK Driving Licence
A near-universal requirement, as advisors travel between sites and developments are often not served by public transport.
New Homes Quality Code (NHQC)
The industry code overseen by the New Homes Quality Board that registered developers must follow; advisors should understand its requirements on fair selling and customer treatment.
Consumer Code for Home Builders
A long-standing code covering the marketing and sale of new homes; familiarity with its standards on pre-contract information and reservations is expected.
Propertymark (NAEA) Qualifications
Industry-recognised property sales qualifications and CPD from Propertymark/NAEA that demonstrate professional knowledge of residential sales and compliance.
Anti-Money Laundering (AML) awareness
Understanding of customer due diligence and source-of-funds checks required when handling property transactions.
Career Path & Progression
Trainee / Sales Advisor
Entry into new homes sales, often from estate agency or retail. Learn the buyer journey, show home selling and the developer's products and schemes under supervision.
Sales Consultant / Executive
Run a site independently, hit reservation and completion targets, and handle off-plan and incentive-led sales while building strong customer satisfaction scores.
Senior Sales Consultant
Take on larger or higher-value developments, mentor newer advisors and manage more complex sales and progression.
Sales Manager
Lead the sales effort across one or several developments, set pricing and incentives, manage advisors and own site sales performance.
Regional Sales Manager / Head of Sales
Oversee sales across a region or division, set strategy, manage managers and report to the board on revenue, margin and customer satisfaction.
Latest New Homes Sales jobs
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